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Hi! I'm Sara.

Live experiences turn brand moments into lasting connections.

I bring activations to life that capture attention, spark emotion, and drive tangible results.

Explore some of my work.

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BRAND MARKETING

  • Integrated Campaigns

  • Global Activations

  • Event Marketing

  • Partner Marketing

  • Experiential Marketing

  • B2C Targeting

  • B2B Targeting

  • Influencer Partnerships/Activations

LEADERSHIP & STRATEGY

  • Team Mentorship/Leadership/Coordination

  • Stakeholder Presentations

  • Event Recaps

  • Client Services/Client Management

  • RFP/RFI Development/Pitching

  • Milestone Management​

  • Proposal Creation/Management

  • Scope of Work Development/Management

  • Stakeholder Collaboration

  • Brand-aligned Strategy

PRODUCTION

  • Pre-production/On-site Execution

  • Budget Management

  • Agency Collaboration

  • ​Vendor Management

  • ​Project Resourcing

  • Timeline Tracking

  • Project Reconciliation

  • Venue Scouting

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INDUSTRY EXPERIENCE

  • Consumer Packaged Goods (CPG)

  • Fashion​​

  • Lifestyle

  • Beauty

  • Sport

  • Technology

  • Entertainment

  • Hospitality

  • Travel

  • Fintech

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