Lenovo
EMEA/APAC/LATAM/NA
As the driving force behind the team responsible for revamping, redesigning, and strategizing new messaging techniques for the highly successful Lenovo Data-Centered campaign, I led both internal and external teams to ensure that every asset consistently exceeded expectations. As the project scope expanded to strengthen the partnership between Lenovo and DreamWorks Animation, I took on the role of production lead. My responsibilities included creating briefs, providing creative direction, reviewing all social deliverables, executing language translations for all assets, developing contracts, managing budgets, and sourcing project resources.
Trane Technologies
EMEA/APAC/LATAM/NA
Ingersoll Rand rebranded to reinforce its mission of using technology to lead in sustainability innovation. The new enterprise brand, Trane Technologies, represents its subsidiaries. Although this change was well understood internally, external confusion persisted. The objective was to effectively introduce the new name to the same world they are committed to saving. I led the collaboration among the executive, creative, and strategy teams to develop a "brand kick-starter pack," which included an updated landing page, a revamped brand video, new brand guidelines, and static social media assets.
Maybelline New York
EMEA/NA
To effectively launch a new Falsies product that promises "surreal lash results," Maybelline New York sought to create a campaign that embodied this innovative vision by introducing "May," one of the world’s first CGI beauty brand avatars, exclusively owned by Maybelline New York. In this campaign, May is featured alongside Gigi Hadid in a television commercial that also debuted on YouTube, highlighting the brand's dedicated landing page.
​
This dynamic campaign has attracted coverage from over 20 beauty media outlets in the UK and US and includes social media content, retail marketing materials, and short-form video assets featuring the avatar. I was responsible for managing the budget, reviewing all client deliverables, coordinating global teams, and working closely with the client to ensure we consistently exceeded expectations in every revision and final detail leading up to the launch.